Who is behind carne.md?
Since 1995 we have been testing, building and growing together — a lively team with only good things to say.
Official distribution
Qualiko / MHP in the Republic of Moldova
Melion-Prim SRL, the operator of carne.md, is the official importer and distributor of the Qualiko brand (MHP) in the Republic of Moldova. We distribute Qualiko chicken across the country — through retail, wholesale, HoReCa and the public sector, with an unbroken cold chain.
Own brand
Our own brand: dinProvincie
Beyond import and distribution, we are producers: fresh-frozen meat and semi-finished products under our own brand dinProvincie — with our own slaughtering, deboning and processing, and permanent quality control.
Above all, we are still a family business full of energy, selling honest products and looking after what is ours: the meat, the team, nature, our partners and our traditions.
How long has carne.md been operating?
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1995
Meat trading begins: sales, distribution, and building the retail and wholesale channels.
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2008
Moving into our own production: slaughter, cutting and processing — the foundation of the dinProvincie brand.
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2019–2024
Melion-Prim becomes one of Moldova's largest chicken distributors; Qualiko becomes its flagship brand.
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Today
Around 30 years of continuous trading and 18 years of production experience, under the same leadership.
Which brand do we distribute? The Qualiko story
Qualiko was founded in Ukraine in 2011, where its journey of exceptional taste and quality began.
Qualiko entered Europe with its frozen chicken range.
The Qualiko brand takes part in its first trade fair: Gulfood.
Qualiko's first appearance at the European Anuga trade fair.
Opening of the office in the Netherlands.
Qualiko began operating with fully owned distribution in Europe.
Opening of the office in the United Kingdom.
MHP and its Qualiko brand rank as Europe's No. 1 broiler producer in WATTPoultry's “Top Companies” ranking.
The producer MHP's vertically integrated model
Through its vertically integrated model, MHP reduces its dependence on suppliers and raw-material price swings. Beyond economic efficiency, vertical integration lets the producer enforce a strict biosecurity policy and control raw-material quality and the final safety of products — all the way to the point of sale.
Grain growing
MHP uses its own grain for feed production, enriched with the proteins, vitamins and minerals the chickens need to grow healthy.
Sunflower protein production
According to MHP, it is the only company in the world producing protein from sunflower seeds. This gives it cost efficiency and full quality control of the chickens' feed.
Feed production
MHP uses its own crops to produce the chickens' feed, giving them all the protein, vitamins and minerals they need.
Breeder farms
Breeder farms are the first stage of MHP's vertically integrated system. Two MHP breeder farms receive day-old chicks from German producers. These birds become the parent stock for Qualiko broilers.
Hatching eggs
Eggs produced by MHP's breeder flocks are transported to hatcheries on the company's farms.
Poultry production
A fully integrated site including its own breeder farm, a new hatchery, a modern processing plant and a feed mill.
Biogas
In December 2012 MHP launched its first biogas plant with a capacity of 5 MW. It is the first biogas plant in Europe running on poultry manure and poultry-farm waste at such capacity and level of technology.
Meat processing
The company produces a wide range of meat products, from smoked chicken to premium beef and beef products.
Distribution
Distributing chilled and frozen chicken through MHP's 11 distribution centres and over 450 refrigerated vehicles gives the producer quality control all the way to the point of sale. In Moldova, the meat reaches customers through our warehouse, as the official distributor.
Retail
MHP's products are sold through the producer's own and franchised shops in Ukraine, as well as through other shops and supermarkets.
Producer certifications
Qualiko products come from MHP plants audited against the standards below. Each plant’s documents are published in full resolution.
